He rented an old plumbing supply building on Stadium Boulevard in Ann Arbor. Discount Tire was founded in 1960, in Ann Arbor, Michigan, by Bruce T. Halle. Halle says in Tires that the ad, while silly, effectively conveyed the company’s philosophy: anyone can sell tires, but if they receive poor service, they won’t come back. “Six Tires, No Plan”. He quickly realized the region’s potential, not to mention its corporate tax breaks, and moved his family there. How To: Remove Items From Your Credit Report, How To: Boost Your Credit Card Approval Odds, Procrastinators, It's Not Too Late to Refinance Your Mortgage and Save Thousands, Making Over $65K Per Year? Halle noticed the growing population in America’s Sun Belt, so in 1970 the company opened its first store in Phoenix. After a couple of false starts in other businesses, Halle decided to go into business on his own. After a couple of false starts in other businesses, Halle decided to go into business on his own. “I will not go out and hire some MBA graduate from whatever college,” Halle told Tire Business. Offers may be subject to change without notice. The only area in California where stores are known as Discount Tire is in San Diego County. 7 calle 1, Suite 204 The goofball spot highlighted Discount Tire’s return policy by showing an old woman rolling up a used tire to a store and chucking it through a window. 1970: 7 Stores and Growing. The company grew to over 200 stores by 1990 and opened its 500th store in 2002. Learn more about how we make money. Discount Tire has promoted Dean Muglia, a 31-year veteran of the company, to serve as its new CEO. It’s terrible what they do, so it’s not on the agenda. Bruce Halle, the 87-year-old founder and president of Discount Tire, never set out to be a billionaire. He was 87. Ad Practitioners, LLC Bruce Halle, billionaire founder of Discount Tire, dies (23 days ago) Bruce Halle, the billionaire founder of the nationwide Discount Tire chain, has died. Bruce T. Halle founded Discount Tire in Michigan with an inventory of only six tires in 1960 and grew the company into the largest independent tire dealer in North America. Halle started Discount Tire in 1960 in Ann Arbor, Michigan. That’s all. He rented an old plumbing supply building on Stadium Boulevard in Ann Arbor. Opinions expressed on this site are the author's alone, not those of a third-party entity, and have not been reviewed, approved, or otherwise endorsed. I started that way.”. “I had to open the tire business to get myself out of that mess.”. Discount Tire sponsors the No. It took three days before Halle received his first customer, and four more before he sold his first tire. Bruce cleaned out the building, built countertops, repainted the sign outside, and displayed his initial six-tire inventory. Here Are 8 Smart Money Moves You Can Make Now, Bad Dogs: These Breeds Are the Worst for Your Home Insurance Policy. Guaynabo PR 00968, Sign up to receive the latest updates and smartest advice from the editors of Money. Muglia’s career includes 31 years in leadership positions with Discount Tire. [1] Discount Tire is known as America's Tire in regions of Northern and Central California, including the Greater Los Angeles Area and the Coachella Valley. That makes it the largest independent tire retailer in the U.S., and by some accounts, the entire world. 2 Ford Mustang for Brad Keselowski in the Monster Energy NASCAR Cup Series, and the No. Michael Zuieback will remain executive chairman of the nation's largest independent tire dealer. Between 1979 and 1984, Discount Tire tripled its footprint to 110 stores, expanding throughout the South and mountain states and into California. An Open Letter To Discount Tire CEO Michael Michael Zuieback Published on June 24, 2015 June 24, 2015 • 20 Likes • 18 Comments SCOTTSDALE, Ariz. — Reinalt-Thomas Corp. has promoted 31-year company veteran Dean Muglia to CEO of Discount Tire/America's Tire, succeeding Michael Zuieback, who retains the role of executive chairman for the company. Using one of the strongest color combinations, red, black and white, it looks modern and powerful. The privately held company generates about $4.8 billion in … He was the wealthiest person in Arizona, with an estimated net worth of $5.2 billion at the time of his death. Halle taught that success comes from focusing on what each person owes to his family, to future employees and to the next customer coming in the door. Halle admitted to having no real business plan in place when he first opened his doors. In 1960, Bruce T. Halle founded the first Discount Tire in Ann Arbor, Michigan. Opinions are our own, but compensation and in-depth research determine where and how companies may appear. Art collector and Discount Tire founder Bruce Halle died on Thursday, January 4, at the age of 87. Prior to that, he’d subsisted on wages from a Ford plant, car dealership commissions, and benefits from the GI Bill (he served in the Korean War). But he also acknowledges the role that luck played in the decision. We had two children. [9], Halle attributed the company’s overall growth and success to its employees, for exhibiting the founder's philosophy: treat people with respect and fairness, always do what is right, care for those in need, work hard, be responsible and have fun. [10] The company built its philosophy around its employees rather than its customers because, as they see it, happy employees make happy customers, not the other way around. And it’s sometimes better to be lucky than smart, because you’re never that smart.”. Our Story: How We Started. I was just trying to make a living, you know, trying to buy bread and milk and pay the rent. Thank you.”[14] The ad first aired in 1975. Halle founded Discount Tire in 1960 with an inventory of six tires including four retreads. Discount Tire developed a winning business model by selling off-brand tires to America’s growing middle class, as well as offering quality customer service and giving away freebies like no-charge snow-tire changes. The first Discount Tire Road Hugger brand is sold. He also insists on promoting and hiring from within, and eschews the idea of bringing in outside experts. It took three days before Halle received his first customer, and four more before he sold his first tire.

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